We Create
Transformation.
Human-centered leadership and organizational transformation—built for lasting impact.
OUR STORYWe believe every human being carries the capacity for transformation.
HTB Consulting Group was founded on a radical premise: that the most powerful leadership wisdom doesn't come from business schools—it comes from the crucible of lived experience.
We exist to transform how leaders lead people, how organizations shape culture, and how institutions create conditions for human beings to thrive. Our work bridges the gap between strategic excellence and deep human truth.
We don't just consult. We transform.
OUR WORKWhat we do.
01
Leadership Development
Transformative programs that cultivate self-aware, values-driven leaders equipped to navigate complexity with clarity and courage. Our engagements include bespoke leadership curricula, immersive leadership offsites, one-on-one executive coaching, and cohort-based development programs—all grounded in lived experience and evidence-based frameworks designed to unlock potential at every level of leadership.
02
Strategic Advisory
Human-centered strategic guidance that aligns organizational purpose with measurable outcomes and long-term resilience. We partner with executives and boards to navigate pivotal decisions, design organizational structures that reflect values, and build strategies that are both ambitious and executable. Our advisory work is direct, honest, and built on trust.
03
Cultural Transformation
Reshaping organizational cultures from the inside out, building environments where people feel seen, valued, and empowered to perform. Our cultural transformation engagements span diagnostic assessments, facilitated workshops, change management strategy, and long-term culture architecture—guiding organizations through transitions with empathy and precision while minimizing disruption and maximizing human potential.
LEADERSHIPThe people behind the
transformation.
FOUNDERCarlos Vasquez
Founder & CEO
Founder, CEO, and author of two transformational frameworks: The PRICE Method™ — the inner work that builds great leaders — and The Leader's PRICE, a blueprint for leading organizations with clarity and humanity in the age of AI. His work is grounded in the conviction that the most powerful leaders are forged, not born.
STRATEGYShirin Hejazi
Chief Strategy Officer
A UC Berkeley and USC Gould School of Law graduate, Shirin architects the strategic frameworks that drive organizational transformation. She translates vision into execution — building the systems, partnerships, and leadership infrastructure that allow HTB's clients to grow with clarity, accountability, and lasting impact.
PEOPLEGreta Petruska
Chief Operation Officer
With 15 years of multinational experience—including a tenure as People Director at McKinsey & Company—Greta translates complex organizational challenges into human-centered strategies. She believes true transformation begins with empowering people to grow with purpose.
MEDIAIsabella Hutcheson
Head of Media
Isabella bridges the gap between strategic brand positioning and authentic community engagement. Drawing on a background in marketing and social justice, she leads HTB's creative content and digital storytelling to amplify their mission globally.
BRANDChris Jacob
Brand Strategist & Personal Development Expert
Award-winning creative executive and Forbes-recognized entrepreneur. Christopher integrates spiritual energy and higher consciousness into brand strategy, speaking for organizations including Bank of America, Morgan Stanley, and The LA Times Business Forum.
OUR PHILOSOPHYThe Leader’s P.R.I.C.E.
Five pillars. One framework. The foundation of everything we do.
Purpose
Leadership begins with purpose.
Without a clear sense of why, leadership becomes purely transactional. We help leaders anchor their organizations in purpose—so that every person understands how their uniquely human contribution connects to something larger than themselves.
Recognition
People need to be seen.
Recognition is one of the most powerful and underutilized tools a leader has. We build cultures where people are acknowledged not just for what they produce, but for who they are—because when people feel truly seen, they bring their best.
Inspiration
Inspiration is a standard.
People are not moved by mission statements framed on walls. They are inspired by leaders who live their values, act with integrity, and show up with consistency. We develop leaders whose presence alone sets the tone.
Compassion
Compassion is a competitive advantage.
Human-centered leadership does not mean lowering standards—it means holding people to their highest potential while recognizing them as whole human beings. Organizations that lead with empathy don't just do good. They outperform.
Education
The best leaders never stop learning.
In a world that changes faster than any playbook, education is not a credential—it is a practice. We build leaders who are committed to continuous learning, who invest in their people's growth, and who understand that a culture of education is the most durable competitive advantage an organization can have.
CONTACTBegin the conversation.
Whether you're seeking leadership development, strategic advisory, cultural transformation, or keynote and motivational speaking, we'd love to hear from you.
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FOUNDER'S PROFILE
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